THE GIFT SHOP 3.0
STACKTx Ottawa invited Curated By Imani to activate their new Ottawa storefront with The Gift Shop 3.0.
STACKTx also asked Curated By Imani to procure over 150 unique art gifts for attendees to their Ottawa expansion brand launch. We procured 150 unique prints that brought joy, excitement to their media, government, and influencer attendees.
Curated by Imani Dominique and inspired by the aesthetics of local record stores, “The Gift Shop” is an interactive and immersive art gallery. Located at ByWard Market from June 14 - July 18, this pop-up shop will sell prints from local QTBIPOC artists and create an environment that is conducive to art exploration and discovery. “Living Room Concerts” is a weekly performance series presented by The Gift Shop that showcases 27 emerging singers, spoken word artists, rappers, and more. Through engaging professional development workshops and creative activations hosted in the space, this exhibit also provides emerging and mid-career artists with an opportunity to incubate their businesses and develop their entrepreneurial skills.
The Gift Shop 3.0” features artwork and performances by: Aieysha Haws, Anddre Mafra, Angel, Animativespace, Anthony Sawyers, Ehiko Odeh, Jet Bailey, Kaya Joan, KaylaPl, Laneigh Ramirez, LOWERCASE, Mamic, Pixel Heller, SARA, Sara Sue Vallée, Siobhan Bodrug, Sol Lae (Chasing Laika), SpokenbyT, Tolu Ahmed, Ubuntu Art House, Wandy Cheng, and Yinkore.
KEY IMPACT
• 4 Live performances hosted
• Featured over 20 local artists
• Over 150 unique art gifts provided
• Media coverage in over 15 local and national publications including the Toronto Star, Global News, CTV News, Ottawa Business Journal, and CBC News.
• The project reached an audience of over 200K across platforms
• PR gifts resonated with target audiences and were featured in social media content
• Raised brand awareness for STACKT and Curated By Imani Inc. within Canada’s capital city
