ARTIST PROFESSIONAL DEVELOPMENT
This workshop explored digital strategy and the ways in which artists can best position themselves digitally. Artists were shown real-life music marketing campaign strategies and were given behind the scenes insight into the marketing production process.
KEY IMPACT
• Gaining insight into the music marketing process demystifies the industry, empowering artists with knowledge to create their own campaigns.
• Case studies provide practical insights into successful music marketing strategies, allowing artists to adopt best practices for their own careers.
• The workshop covers tactics for engaging with fans, fostering community and loyalty that can lead to increased support for their work.
